GlobalLogic - Re-defining Customer Experience with Design-Led Product Development
The very notion of “product” is evolving from hardware to software and from goods to service platforms enabled by software. For many industries this is an all new paradigm – as they have not traditionally leveraged software as a driver for their business or for customer engagement. Verticals like retail, food and beverage, and manufacturing are finding themselves in new, unfamiliar territory. PLM vendors are being tasked to help enterprises navigate this complex new world of transforming their products into more software centric platforms that put the customer at the center of the experience. These newer client projects require more of an open-ended entry point for the PLM vendor. Historically where the enterprise used to have a clear idea of what to build; now they’re looking for help in re-defining the product itself. This rotation towards “software as the product” and “software as the brand” fundamentally changes how PLM solution providers must think of the product lifecycle and the skills they must bring to the table. This essential skill set now includes extensive depth in Experience Design, complex engineering, systems for enablement of data analytics and the ability to shorten delivery cycle times via Agile or Lean MVP approach. These are some of the cornerstones of Digital Transformation and organizations will likely require significant help from PLM vendors at different stages of their transformation.GlobalLogic, a leading design-led product development services company, aptly addresses these emerging needs. Headquartered in Silicon Valley, the company’s roots come from helping independent software vendors (ISV’s) build software products. GlobalLogic has attained significant depth in requisite design skills by adding Method, a premier experience design studio, to their portfolio. They pair this with a distributed engineering services delivery capability with multitudes of centers in India, Europe, Latin America and North America.
“As a global, pure-play product development services company, we’re uniquely qualified and prepared to assist clients achieve their digital ambitions” expresses Shashank Samant, CEO, GlobalLogic.
GlobalLogic’s services span the full product lifecycle from designing customer journey maps to building software and maintaining products. The company collaborates with both startups and industry leaders using insight gained from working on innovative products and disruptive technologies, and shows them how strategic research and development can become a tool for innovation. Shashank adds, “As this market expands and evolves, our role also evolves with it – today we are helping more and more brands not only build their product, but redefine their products and deliver customized user experiences”. GlobalLogic has collaborated with a multitude of customers in various industries including high-tech, medical technology, retail, media and entertainment, automotive and telecom.
Envisioning for a bright future, Shashank closes by saying, “We expect that the next five to ten years will be defined by rapid growth for our industry as more and more brands in all verticals make significant investment in customer-centric software experiences. This growing need, combined with the constant shortage of tech talent will create significant opportunities for GlobalLogic.”
GlobalLogic’s services span the full product lifecycle from designing customer journey maps to building software and maintaining products. The company collaborates with both startups and industry leaders using insight gained from working on innovative products and disruptive technologies, and shows them how strategic research and development can become a tool for innovation. Shashank adds, “As this market expands and evolves, our role also evolves with it – today we are helping more and more brands not only build their product, but redefine their products and deliver customized user experiences”. GlobalLogic has collaborated with a multitude of customers in various industries including high-tech, medical technology, retail, media and entertainment, automotive and telecom.
PLM vendors are being tasked to help enterprises navigate this complex new world of transforming their products into more software centric platforms that put the customer at the center of the experience
Envisioning for a bright future, Shashank closes by saying, “We expect that the next five to ten years will be defined by rapid growth for our industry as more and more brands in all verticals make significant investment in customer-centric software experiences. This growing need, combined with the constant shortage of tech talent will create significant opportunities for GlobalLogic.”
